Scent-Free Petting Zoo

Arm and Hammer will host a Scent-Free Petting Zoo in an apartment located in heart of New York. Visitors will spend time with furry friends while learning how Arm and Hammer can cover up their smelliest quirks...even if theirs is raising chickens in a 1 bed 1 bathroom apartment.

This is a Safe Scent Space

Got a gnarly sourdough starter that you grew in 2020 and is still going strong? Do you make perfume that supposedly smells like Harry Styles' sweat?

Across TikTok, Instagram Reels, and X, users will be encouraged to share their niche, smelly hobbies under the branded hashtag #NoShameInSmells.

Student Work

Copywriter: Sophie Signorelli

Arm & Hammer

Everyone has their quirks—yours just happens to smell.

But nobody needs to know that. No matter the source, there's no odor Arm & Hammer Baking Soda can't get rid of.