Barilla

Most American shoppers know Barilla for its iconic blue box pasta. However, many aren’t aware of the brand’s wide range of sauces and pasta types.

We targeted shoppers at different stages of the consumer journey, both in-store and online, to encourage them to purchase more than just the blue box.

Al Bronzo™ Premium Pasta

Social Video - Art Direction & Animation

Recipe Card

Barilla Pesto

Floor Talker

Sampling events were held nationwide, giving shoppers the opportunity to try Barilla’s new red pesto products.

Sampling Signage

Shelf Blade

Barilla Blue Box

Recipe Card

Sponsored Instacart Page

Shelf Blade

Social - Carousel

Creative Directors: Ryan Ruark & Tom Katers

Copywriters: Nihal Atawane & Loren Parker