Swiss Army Knife
Homebodies and nature-haters don’t know that there is little a Swiss Army Knife can’t do.
Camping might not be for everyone, but the Swiss Army Knife is.
Prepared with Swiss Army Knife
Swiss Army Knife will launch a traveling food truck with a menu exclusively prepared with the Swiss Army Knife. This food truck will launch in urban areas and prepare dishes that are not typically associated with camping. Additionally, those who stop by for a bite will have the opportunity to try out the product, as the only utensil provided will be the knife itself.
Student Work
Copywriters: Michael Tinley and Bella Serra